Report Overview: Optimize

The Optimize report allows you to analyze and optimize groupings by different points of analysis. To find this report click on Touchpoints & Groupings -> Optimize.

Select the time frame you would like to review, the attribution model, whether you'd like to review First Converters or First and Repeat Converters, and click Apply. 

Your choices for reviewing optimization include:

• Highest Conversions 
• Highest Number of Interactions
• Highest Conversion Rate
• Lowest Spend
• Lowest Cost/Influence
• What If (see below)

Click on each of these buttons to dynamically review the groupings. 

What If Analysis

The What If Analysis allows you to explore "what would happen if _____" optimization ideas. You can select one or more groupings to exclude from the ad spend, and in turn, specify just one grouping that would get that additional spend. The savings and net new conversions are estimated for you given the scenario you select. Of course these calculations are assuming that the grouping getting more funding has capacity for that growth. Actual results will vary.

NOTE: Please be aware that the Optimization Report differs from other Attribution reports in that Broadcast spots are not taken into account for the Attribution calculations for report values.