Adding Impression Pixels to existing touchpoints

Some display ad platforms allow you to add third-party impression pixels. Others, like Facebook, do not. If a platform you use does, you may create an impression pixel for your display touchpoints. This can either be done when a display touchpoint is first created or can be added afterward by editing the touchpoint.

Adding Impression Pixels

1. Using the drop-down menu under the gear icon at the top of any page, select SETTINGS.
2. Find the block for touchpoints, then click MANAGE.
3. Locate the touchpoint for which you wish to add impression tracking.
   • Tip: You can use the filter box on the right to narrow down the options.
4. Click the MANAGE button for the touchpoint.
5. Select EDIT.
6. About halfway down the touchpoint settings, you may toggle on IMPRESSION/VIEW THROUGH TRACKING.
7. SAVE your changes.
8. Now from your touchpoints list, you will see a link to VIEW IMPRESSION PIXEL on the touchpoint. Click on this and you will be shown 4 options for display impression pixel. There are choices for secure and nonsecure pixels depending on if the site is HTTP or HTTPS. There is also an option between Simple and Simple+ pixels. The only difference is that the Simple+ pixels try to use JavaScript if possible so that LeadsRx can also receive information about the local time zone where an impression is being served. Simple pixels are not able to access this information. You should try to use the Simple+ pixels first, and if you get an error message, revert to the Simple ones instead.
9. You may now add the impression pixel as a third-party tracking pixel when you traffic your display ads. For questions on how to do that, please reach out to your display ad platform.

Notes:

• Google Ads requires that the simple pixel be used
• YouTube does not allow third-party tracking pixels. This limits attribution to click through for this platform
• Facebook does not allow third-party tracking pixels. If you use our Facebook cost integration, LeadsRx is provided an aggregate impression estimate for each day. 

Display Impression Methodology: Because of the low click-through rate on display ads they are traditionally underrepresented in attribution. LeadsRx believes even if someone did not click on the ad it did have influence and should be counted in any future conversion that person has, which is what this pixel will capture.