Forward Versus Backward Facing Reports
The various reports in LeadsRx use the underlying data to give you different kinds of attribution information. They can be looked at in two broad categories: Conversion focused, backward facing reports that look to the past to assign attribution, and touchpoint, forward facing reports that look at a time period of your marketing and look to the future for the resulting conversions.
Conversions Reporting: Looking to the Past
 | The reports listed under the CONVERSIONS section of LeadsRx are similar in that they designate a period of time when certain conversions took place, and then look to the past to see what contributed to those conversions, based on whatever attribution model you choose. The following reports are included under CONVERSIONS:
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Touchpoints & Groupings Reporting: Looking to the Future
 | The reports listed under the TOUCHPOINTS & GROUPINGS section of LeadsRx look to the future for conversions instead of the past. You designate a period of time when interactions with your website took place, and then look to the future to see resulting conversions. Again, what results you see will be based on the attribution model selected. The following reports are included under TOUCHPOINTS & GROUPINGS:
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