Unifying Customer Journeys With or Without UserID being Passed
This article applies only to accounts using the full funnel LeadsRx Attribution product to capture data about multiple marketing channels.
LeadsRx has essentially two ways of unifying journeys:
- Unifying customer journeys based on data specifically provided by the website.
- Unifying customer journeys based on the LeadsRx built-in identity graph.
In #1 above, we use one of the following items to unify different journeys:
- email address
- phone number
- a "user ID", which is any unique string of characters defined by the website
- full mailing address
In the case of the first 3 items above, if an item has an empty value or the word "undefined" (which is a JavaScript reserved term), LeadsRx will ignore the item and set a field in the profile object called "lrx_error" with an error message. In this case, the offending item will NOT be used to unify journeys.
LeadsRx always uses BOTH #1 and #2 above to unify journeys. In other words, if we have a matching userID across devices, browsers, or apps we use it. Then, if we also find matches within our ID graph, we use those as well. It's not either/or. If the userID is invalid, we will default to using the ID graph.