How to Assign Value to Conversions

In order to calculate Return on Ad Spend, or ROAS, you will need to populate revenue data into the platform either through a conversion script or manually. 

1) To pass the revenue through a conversion script you will need to have it dynamically populated into the "leadValue" field of the conversion script here.

For more information on how to pass the revenue through a conversion script see the "Conversion Script Installation Instructions" section of our Google Tag Manager documentation.

2) In some cases you may not want to pass the revenue through a conversion script but you would like a general ROAS calculation. To accomplish this you can enter in an average revenue value into the conversion setup screen. Here are the steps to do this:

1. Once a conversion is created, find the conversion in the conversion list. 
2. Select Manage->Edit.
3. Enter a Conversion Value for the conversion in the screen and click save.

Once the conversion has a value and a cost associated with it, LeadsRx can include it in the ROAS calculation.